Product photography plays a huge role in your product marketing process. A good photograph can trigger and convince your customers easily. But what happens when you make some mistakes in your product photography? It will definitely affect the overall sales process. In this article, we are going to talk about the common mistakes you make when there is product photography and how to avoid them.
Wrong Shape
The best angle to shoot is 360 degrees when it comes to product photography. If you do not show the real shape of your product customers can’t get the overall idea about it. With 360-degree photography, customers can see the product from all angles and make the decision. If you can’t take a 360-degree one you can capture shots from all sides.
Brand/ Logo is Not Clear
Brand or Logo shows to the customer who’s the owner of the product. How can they buy something when they don’t know the ownership? You don’t have to show your whole brand name. Sometimes, a small part of it is enough. Focus on the Logo also. It shows your iconic ownership to the customers. Some customers buy things because of the brand.
Insufficient Depth
Depth can give a good idea about the 3D view of the product. If it is a lack of attention you can see some parts of the photo are missing or can’t see properly. This can divert the minds of buyers to another product. You can change the camera settings to get the full sharpness. But when the item is smaller you have difficulty capturing it with the correct depth. In that case, you can use the focus stacking technique.
Unfaithful Colors
Sometimes the retoucher tries to make the photo colorful and more attractive. In that case, they can edit the colors and it can give more unrealistic colors. When editing the photos keep in mind that customers have different types of screens. Laptops, phones, desktops and their contrast is different from each other. Try to use the sRGB color space and limit post-production effects.
Inconsistency of Product Photos
When it comes to the e-commerce stores, we use pack photos to give a good idea about the product. But in this, we have to follow the same pattern and style. When the style changes, it gets the attention of the customer, and it can distract their mind. To maintain consistency, use the same background for all the photos and highlight the product from the background. A good background can reduce the bounce rate. Place the product in the right part of the photograph. Try to follow a pattern and make a rotation. These simple techniques can keep the product attractive.
Shadow and Reflections
When it comes to managing the light in photography, the main problem is the shadow. When the shadow is too deep, it gives an unwanted and unnatural look. It can also hide details about the photo. To deal with deep shadows, allow the main light to reach the product from all angles. Shadow and reflection play a huge role in customer’s choice. When the shop produces photos with mistakes, it shows a lack of professionalism, and it can divert the mind to shift to another product. The problem is that lighting in photography is a difficult part to do. Try to take some sampling photos and understand the process.
Why Do These Mistakes Happen?
Low Budget
Most people try to do the selling part with a low budget. In that case, they only put a small amount of money into the photography parts. Some mistakes can’t be avoided with cheap items. For that photographers have to use expensive equipment and it may cost a lot.
Tight Schedule
When the schedules are tight even experienced photographers make mistakes and it causes them to give an output with many mistakes. they didn’t pay attention to the small details. To avoid this try to reach out to them sometime before the shoot and do a good communication about your requirements and time schedules.
Knowledge Gaps
A beginner can make more mistakes than an experienced one. And sometimes, the experienced one is better than the knowledgeable one. So, try to hire a good one in this case. Also, sometimes, the lack of experience in sales can result in a bad output.
How to Improve
Before being an expert everyone is a beginner. So, don’t worry when you make mistakes. try to avoid previously mentioned mistakes and do things better. Also, when you make a mistake note down it and next time try to avoid it. Collect feedback from the customers and other colleagues. Try to connect with industry professionals and get advice from them.